Activation Funnel Map

Activation Funnel Map
A clear map of onboarding from sign-up to lasting habits

Most startups don’t fail because they can’t get sign-ups. They fail because users sign up, get lost, and never come back. This guide helps you turn retention into a predictable, measurable process by mapping every stage of your activation funnel from first action to habit formation.

Inside, you’ll learn how to define key milestones, benchmark conversion rates, visualize leaks, and align your team around the same funnel metrics. Use it alongside Mixpanel, Amplitude, or your CRM to see where users drop and what to fix next.

Perfect for founders, product managers, and growth teams who want a clear, data-backed view of how users move from curiosity to commitment.

About Chayland Design:
With over a decade of experience in product design and strategy, Chayland Design has helped startups and Fortune 100 brands bring powerful ideas to life. Our mission is to help you validate faster, design smarter, and launch products that stand out. Learn more at Chayland.com.

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